With more and more emphasis put on having a successful social aspect of your business a new trend is setting in. This trend is paying for thousands of social network likes and followers. While it can be frustrating seeing only a few likes on your Facebook page. I want to tell you why paying for followers and likes is a bad idea.
These reasons come from personal experience. I have paid for Facebook Likes and Twitter Followers. My networks were eventually banned and it ruined my social reach entirely.
4 Reasons Why Paying For Likes and Followers is A Bad Idea
- If you buy followers you jeopardize your real customers seeing your posts. Especially on Facebook they use an engagement formula to rank post and see what post will show on news feeds. If you have paid for 30,000 likes and have no engagement in your post, Facebook will look at the content as not important and it won’t show up to the likes you actually generated with interested customers.
- The name of the game is engagement if you don’t have engagement on your post your just spamming your followers with links to your site. The truth is when you pay for followers or likes you aren’t paying for them to engage in your content. In my personal experience I had over 15,000 followers and showed no gain from this because none of them were engaging in my content.
- You loose sense of your target audience and who will actually buy from you. Once again these paid followers are not interested in buying or engaging in your content. They will never buy from you, EVER! The point of having a business network is to stay in contact with people who are interested in your business and would be interested in buying from you. Paying for followers will not lead to more sales!
- Chances are your social networks will eventually be reported as spam and shut down. When you pay for followers or likes these usually are fake accounts. If a social network sees that you have tons of followers that are fake (spam accounts) you will be considered spam as well. They can shut down your profile at anytime and I have had this happen to me. All the legit followers I obtained were all lost.
Take these tips as a warning from my personal experiences. If you buy followers and likes you will see no benefit from it, and you will most likely have your account banned. Put in the time to build your social networks the legit way and you will see engagement shoot through the roof.
If you have had an experience with paying for followers or likes I would love to hear about it. Leave a comment below with your story!